Monday, August 27, 2012

University of kashmir

                                                                    University of Kashmir

About UOK
Situated at Hazratbal, an idyllic area on the western side of the fabulous Dal Lake of Srinagar and held in veneration by the Muslims for the beautiful mosque that enshrines the holy hair of Prophet Muhammad (Peace be upon him), the University of Kashmir is spread over 263 acres of lush green land with three adjacent campuses of exquisite beauty, Amar Singh Bagh, Naseem Bagh and Mirza Bagh. Amar Singh Bagh is located on the bank of the Dal having on its other three sides a background of mountainous amphitheatre rising to a great height above its crystal clear water. Naseem Bagh, or "the garden of breezes", laid originally by Emperor Akbar, is a magnificient grove of chinar trees, facing the artificially formed island, Sona Lank or the Golden Island, in the centre of the northern portion of the Dal. Mirza Bagh, now the "University Town", housing the residential quarters for the teaching and non-teaching staff of the University, is situated on the bank of the famous, Nageen Lake. The unique combination of lake and mountain scenery, and the impressive calm and serene ambience provide a highly congenial atmosphere for the philosopher's contemplation and the scientist's research.
The University arose out of humble origins immediately after Independence when in 1948 the State Government established an institute for conduct of examinations with its headquarters at Srinagar, Justice J. N. Wazir being its Honorary Vice-Chancellor. This was followed by a noble effort by the authorities to revive the old tradition of learning and teaching, an essential feature of ancient Kashmir, through the establishment of three postgraduate departments in 1956 - English at Srinagar, and Economics and Geology at Jammu. Thus came into being a full-fledged University, then christerned the University of Jammu and Kashmir, with Mr. A. A. Fyzee as its first whole-time Vice-Chancellor. The University was shifted to the present campus, known as Amar Singh Bagh, when the land was donated by Dr. Karan Singh, the second Chancellor of the University. A lay-out plan was prepared by Mr. Fayaz-ud-Din, Chief Town Planner from what is now Andhra Pradesh and Mr. G. B. Mhatra, an eminent architect of Bombay. With financial assistance provided by the University Grants Commission and the State Government, a series of construction works began at the Campus in 1959, with the foundation stone laid for the Arts Faculty Block by Bakhshi Ghulam Mohammad, the then Prime Minister of the State, on 5 June 1959. The Faculty was commissioned on 1 August 1960 by Dr. S. Radhakrishnan, the then Vice-President of the country.
In 1965 the University was reorganized and divided into two divisions of equal status; one for the province of Jammu and the other for the province of Kashmir - with a central organization having specific legislative and executive powers relating to budget, finance, planning, coordination, improvement of standards of teaching and examinations and devising of courses of studies. Each division had its own executive body to run the day-to-day administration and its own academic bodies to formulate programmes and policies. The Pro-Vice-Chancellor was the chief executive and academic officer of the concerned division while the Vice-Chancellor was the principal executive and academic head of the whole University. Mr. G. A. Mukhtar, the then Education Advisor to the State Government was appointed the first Pro-Vice-Chancellor of the Kashmir division.
By an ordinance promulgated by the Governor of the State of J&K on 5 September 1969 - which was subsequently replaced by an Act of the State Legislature and was published in the Government Gazette on 10 November 1969, the University of Jammu and Kashmir was bifurcated into two full-fledged Universities : the University of Jammu and the University of Kashmir. Accordingly, the statutes and regulations of the Jammu and Kashmir University Act, 1965 were modified.
Since 1956, this academic institution has come a long way and has developed into a multi-faculty University, imparting instruction in various subjects in the Faculty of Arts, Languages, Natural Sciences, Social Sciences, Education, Commerce, Law, Medicine, Dental Surgery, Engineering, Music and Fine Arts and Non-formal Education, all manned by academics with considerable teaching and research experience, some of whom occupy places of eminence in the academic world.
The University provides reasonably comfortable residential facilities - on first-come-first-served basis to the teaching and non-teaching staff as well as to students, male and female, in hostels. Besides the departmental libraries, the University has a centrally-heated central library, called Iqbal Library, with a vast collection of books, leading national and international journals and magazines and the recently installed internet facility. The location of the library, a magnificent edifice, at a walking distance from the various departments of the University, renders it easily accessible to teachers, research scholars and students of the University.


The University Motto is: 




The English Translation Of The Motto Is:

"From Darkness to Light"
The University Crest has two concentric circular discs, the inner containing the impression of a Chinar tree, an open book and a Marshaal (torch), and the space between the concentric rings embodying the University Motto.
According to some studies, the Chinar is believed to have been brought by king Zain-ul-Abideen from Iran to Kashmir, while some believe that it is Kashmir's indigenous tree, as it has got a Kashmiri name Boen, which has been derived from the Sanskrit work Bhawani meaning mother. Its cool and pleasant shade in summer signifies mother's love and affection

GET RID FROM OVER WEIGHT BY CHANGING YOUR HAND SET

Do you have a plan to reduce the weight and you probably switched towards the gym... revert your steps and taste the amazing technology!!!

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The Contxt study group will monitor the participants for a whole year to know if the participants are getting benefitted by the reminders they get through the text messages. These reminders will be regarding the best and wise nutritional choices the participants can make and are delivered throughout the day. The participants will also be getting tailored messages with respect to the weight loss and also the lifestyle changes.

Who can participate?

Yeah, I wanted to but ain’t satisfying the criteria of ‘Should be residing in San Diego’. And the other requirements being ‘27<BMI<39.9’ and yeah!! You should be having a cell phone which can receive both SMS and MMS (finally someone is making a good use of MMS J)

The Strategy

By the surveys conducted during the baseline visit, the researchers will get hold of the data like the lifestyle, nearby grocery stores and food stores, possible support from family and friends. All this information will then be used to send out the tailored SMS/MMS to the participant and help in making wise decisions regarding the diet and lifestyle. The ConTxt study coordinator Lindsay W. Dillon, MPH, CHES explains this interesting research as “Everybody has a cell phone and we simply want to see if we can use the same technology to get people to think differently”.
And all of us who want this to be true, we should be waiting a little longer to verify the facts


Do you have a plan to reduce the weight and you probably switched towards the gym... revert your steps and taste the amazing technology!!!

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Social media helps to endorse the business promotion


Business brands find simple using innovative advertising through social media for powerful promotion of their business!!


Twitter.com/commercefriend

"Every medium has its advantages for marketers, but social media has the power to transform a campaign into a religion." [Source]
A Nielsen Company report indicated figures for 2011 stating that about 30 million online Indian consumers are members of social networking sites. Out of these, about 20 million spend time surfing through these sites on a daily basis. The report also went on to suggest that Indians spend more time on social media than they do checking their emails, TOI mentioned. Many Indian companies have already cashed in on this trend and only more are jumping onto the bandwagon of using innovative advertising campaigns on social media. Mint reports that social media is being used not just for plain one way advertising but also for customer engagement, marketing events, generating sales, launching product buzz, introducing innovative concepts and even creating new markets for their existing brands.ET reports Shiv Singh, Global Head Digital at PepsiCo Beverages affirming the same
"Digital media should be used for real time marketing and we use this medium both for brand building and generating sales."  [Source]
Here are a few examples of how Indian companies are using innovative campaigns on social media, either for direct advertising or for enhancing their brand profile.
Social Media thumb How Indian brands are using innovative advertising through social media

Johnson & Johnson’s Nicorette

In 2011, Johnson & Johnson’s launched its advertising campaign for Polacrilex Gum, an anti smoking Nicorette with an innovative Facebook application. Penn-Olson reported that its Facebook page gathered about 33,500 fans in a period of just two months of its launch. The Facebook page featured an application known as Nicorette Support through which the user could enter their quitting timeline or could invite loved ones to quit smoking. The app also encouraged existing quitters to help others do the same.

Kolkata Knight Riders

In 2011, Shah Rukh Khan was unable to attend the final of the fourth edition of the IPL. In a traditional scenario, principal sponsor Nokia would have been at its jittery best, considering the branding, marketing and advertising loss that Nokia would have incurred. But this time around, they were at their calmest best, reported TOI. Why? Because their Facebook campaign ‘KKR tension mat le yaar’ had already become a success, Viral Oza, Marketing Director at Nokia told TOI. The campaign revolved around inviting fans and users to recommend fun and innovative ways in which the KKR team could reduce their stress levels. An approximate of 2 lakh entries from fans were received, reported TOI. Customer interaction was well managed and brand awareness was sustained.

Hippo Chips

Hippo, a unique baked wheat snack food brand launched in the Indian snack market in 2010 and successfully deployed an innovative social media brand awareness-cum-customer engagement-cum-advertising campaign with shot many birds with one stone. HT reported that in February 2010, Hippo launched a Twitter campaign asking consumers and retailers to tweet Hippo’s availability on retail shelves on Hippo’s Twitter page, because they were facing difficulties in tracking distribution across India. The company promised to take action on the tweets which stated unavailability in specific stores. Parle Agro claimed that they received such stock related tweets from 25 cities and that the number of people tracking Hippo stocks on Twitter equaled 45 per cent of Parle Agro’s foods sales team. Their sales had jumped by 76 percent after this campaign, reported HT.
“Hippo has effectively used social media to do what no one had done before: crowdsource and assist retail inventory tracking.” - Nadia Chauhan, joint MD & CMO, Parle Agro
This innovative use of social media for advertising is being taught as a case study in B-schools, received acknowledgment by TWTRCON, San Francisco, won a Gold in the Interactive category for Creative use of social media at the Abby Awards that year, and also won three Golds in Campaign India Digital Media Awards presented by BBC for Best Loyalty Campaign, Media Innovation and Best Social Media strategy amongst many other accolades, reported MXM India.

Reebok EasyTone

One more Facebook contender in the list, Reebok launched the Butt Revolution campaign in 2010 in which an interactive page allowed users to get answers to their queries about fitness from certified Reebok trainers. This catapulted sales for their EasyTone shoes mainly targeted women in the 18-24 age group, reported Mint. This social media campaign was used as a follow up to the same campaign released on traditional media.

Fiama Di Wills

In 2012, ITC’s leading personal care brand, Fiama Di Wills launched Fiama Di Wills Men – Aqua Pulse range of shower gel and bathing bar. They envisaged their innovative social media advertising campaign to target urban Indian males with active lifestyles, reported TOI. The campaign was called the ‘Mega Aqua Pulse Australian Adventure’. It was essentially a contest to give Indian water sports enthusiasts an opportunity to win a free trip to Australia. The contest received more than 4000 entries and approximately 40,000 friends were invited to participate. The brand made sure that there was continuous customer engagement by offering tools such as Wall Posts, Reviews, Mentions, Discussion Posts, Videos and much more on their Facebook page. According to TOI, The Fiama Di Wills Men community on Facebook registered 1.7 lakh fans, with 3.7 million post views and over 19,000 feedback posts, all within just 30 days of its launch.
Interestingly, PepsiCo allocates more budgets for its digital and social media campaigns than for traditional advertising mediums. Sandeep Arora, Category Director for Colas and Media at PepsiCo and Srinandan Sundaram, Category Head (Deo’s & Oral Care) at HUL confirm,

THE WONDERFUL LADAKH ,PART OF INCREDIBLE PARADISE ON EARTH.


5 MUST see place on your Leh- Ladakh visit!!!

Commerce friend,

Ladakh is a place like no other. Surrounded by two awe-inspiring mountain ranges, Karakoram and the Himalayas, Leh-Ladakh will redefine the concept of natural beauty like you never knew it. If you can take thin oxygen levels and some hardships on a holiday, brace yourself for a roller coaster ride. But before you plan your adventure trip to Ladakh, make sure you include the following hotspots in the list no matter what.

Nubra Valley

nubra 5 MUST see place on your Leh  Ladakh visit
[source: Commerce Freind]
The Khardung La Pass at 18,380 feet, is the highest motorable road in the world, and a gateway to the Nubra Valley. The beauty of the Nubra valley is that it allows you to look over the Indus valley in the south and the mountain ridges of the Zanskar. You will get to see some rare and interesting plantations, quaint hamlets and high altitude desert landscapes. You will find the Siachen Glacier to the north of the valley and the Sasser Pass to the northwest of the valley.

Lamayuru Monastery

Lamayuru monastery 5 MUST see place on your Leh  Ladakh visit]
It’s difficult to choose the best amongst so many beautiful monasteries in Leh-Ladakh. If you want your touristy dose of seeing monks on orange robes performing quaint rituals, a visit to the Lamayuru monastery is a must. It is one of the oldest and largest monasteries of Ladakh, located approximately 127 kms from Leh. You will love seeing the beautiful caves carved out of the mountains at the monastery. You could also consider going to the Stok, Hemis, Thiksey, Spituk and Shey monasteries if time permits.

Pangong Lake

Pangong Tso 5 MUST see place on your Leh  Ladakh visit
To visit this lake which is the world’s highest brackish lake at 14,256 feet (above sea level), you’ll have to undertake a 160 kms journey from Leh. Starting from Thicksey village, you will start crossing large mountain ridges that just don’t seem to end. And by the way, once the mountains start, even crossing distance worth 10 minutes can take you hours. The topography is harsh but breathtaking. Once you finally arrive at the Pangong Lake, you will be lost in seeing the deep mesmerizing blue color. Don’t expect boating facilities here!

Zanskar valley

zanskar 5 MUST see place on your Leh  Ladakh visit
The Zanskar mountain range covers an area of 7000 sq. kms and is without a doubt, one of the most desolate places in the Himalayan range. Zanskar is known for its awesome scale. The tributaries of the Zanskar River are famous for seasonal white river rafting. Deep gorges, snow glaciers and a number of small religious spots dot the Zanskar valley. Be careful of the time of the year you choose to visit Zanskar. It’s closed for a significant time due to extreme snowfall and winter.

Shanti Stupa

shanti stupa leh 5 MUST see place on your Leh  Ladakh visit
Located on a hill in Chanspa, Leh, the Shanti Stupa is one of the most magnificent and peaceful Buddhist monuments you could possibly see in the extreme north of India. Did you know, the Shanti Stupa was enshrined by the 14th Dalai Lama himself? It has relics of Buddha at its base. It’s amazing to know that the Shanti Stupa was built to commemorate 2500 years of Buddhism. What’s more, it also offers panoramic views of the landscape around it.
Whoever has been to Leh-Ladakh comes back with a changed perspective of the place. It’s definitely not for the faint hearted. It’s a photographer’s paradise and a nature lover’s haven. If you can sit on the banks of a lake taking in the beauty for hours together, then you must visit these 5 hotspots of Leh-Ladakh.

5 MUST see place on your Leh- Ladakh visit!!!

Commerce friend,